R & R Convention Mulls Future Of Radio

The Radio & Records convention is happening this week in Cleveland and the challenges facing radio are at the top of the agenda.  Two articles in R & R Magazine offered some suggestions as to how programmers can continue to compete:

– Broadcasters were urged to persue a multi-media/new media future.

"WTOP/Washington Internet Operations Manager Stephen Dolge told the crowd at today’s R&R Convention Technology session that radio stations must embrace new delivery methods and find new ways to reach listeners in an emerging digital marketplace." 

Read the full article here.

– Panel of experts preach that radio must innovate to compete.

"A top-notch group of experts told those at today’s Jacobs Media Summit at R&R Convention 2005 in Cleveland that technology is evolving at such a fast rate that no one can seem to keep up with it. Among those in on the discussion were Wired Features Editor Thomas Goetz, Electronic Arts Worldwide Executive/Music Steve Schnur, AOL Music Executive Director Jack Isquith, iBiquity VP/Marketing Dave Salemi and Vibes Media exec Jack Philbin…Radio is in better shape than the other media because consumers like radio, they already have it and they use it. They just need to choose it." He also urged radio to avoid the fate of TV and the music industry by "experimenting, innovating, adapting and staying tuned."

Read the full article here.