US Music Marketers Could Learn From UK
I’m on the way back from the ILMC (International Live Music Conference) in London and during this, my second brief visit to the city, I was struck by how much more pervasive and creative music and music marketing is throughout the British media than in the US.
Most US industry pros are familiar with the numerous live performance opportunities for music on British TV as well as the diverse Indy label and club scenes. But I was stuck how much farther the Britts also seem to take their music marketing than we do in the US.
At least three of the daily papers we’re giving away great 10 or so track sampler CD’s stuffed inside their expansive entertainment sections. One featured mostly new music (The Killers, etc) where as another was more thematic – pop crooners if I remember correctly – and features a bunch of classic tracks by the like of Dobie Grey and Chaka Kahn.
A sizable upstart cell phone provider named 3 has centered their entire marketing pitch around the ability of their network and phones to deliver music (in the form of mp3 downloads and streaming full length videos) and sports (news and videos of game highlights) to subscribers. In fact, later this month they are streaming an entire concert by up and comer Natasha Beddingfield exclusively via the 3 mobile network. I don’t know how many people will actually watch a full concert on their phone, but it certainly seems like a win for all concerned promotionally. Wouldn’t it make sense for some savvy US provider (T Mobile?) to target this same market and for US labels and artists to trade content for direct to consumer exposure?
At the ILMC I also heard a lot about efforts to improve the fan experience (much like what we’re hearing about in the US from Clear Channel) including providing 
(and charging for) value added services that go beyond the usual premium seating to a things like a ticket that includes an InstantLive post concert CD’s or downloads. Floated was the idea of exclusive pre-show backstage video delivered to ticket holder’s mobile phones in the lead up to the performance or during breaks.
The overall result in the UK seems to be that music is a much more pervasive and important part of daily life than it us in the US. To try to achieve that here, it seems that US music marketers could learn a lot just by looking across the pond and around the world.
Hello,
looking for an international music marketer to be my marketer
…………………………………….
I am just a new musician and i have my albom played here in my country Nigeria.
I want an international marketer or company that can market it for me in all the countries that understands English.
It is a Gospel heat,cool interesting song.
So, my question is this, do you market music for other artist from other country?
Do not waist time to update me co’s i will be waiting to hear from you.
Thank you,
Sam Egbo.
Hello,
looking for an international music marketer to be my marketer
…………………………………….
I am just a new musician and i have my albom played here in my country Nigeria.
I want an international marketer or company that can market it for me in all the countries that understands English.
It is a Gospel heat,cool interesting song.
So, my question is this, do you market music for other artist from other country?
Do not waist time to update me at (myfans@myway.com) co’s i will be waiting to hear from you.
Thank you,
Sam Egbo.
Hello,
looking for an international music marketer to be my marketer
…………………………………….
I am just a new musician and i have my albom played here in my country Nigeria.
I want an international marketer or company that can market it for me in all the countries that understands English.
It is a Gospel heat,cool interesting song.
So, my question is this, do you market music for other artist from other country?
Do not waist time to update me at (myfans@myway.com) co’s i will be waiting to hear from you.
Thank you,
Sam Egbo.
Hello,
compliment of the season.
I am a gosple artist from nigeria with an
ablum yet to be in the market and i in of a
marketer that can market my ablum international.
thanks
jacob f ogason
Hello,
compliment of the season.
I am a gosple artist from nigeria with an
ablum yet to be in the market and i in of a
marketer that can market my ablum international.
thanks
jacob f ogason
Hello,
I am a gosple from nigeria, I want to if
you can connect to a marketer that can market my music internationally.
thanks
j.f ogason.
Hello,
I am a gosple from nigeria, I want to if
you can connect to a marketer that can market my music internationally.
thanks
j.f ogason.
Hi,i’m a rap artiste in Nigeria.i would need you guys to maeket ma joints internatoinally.pls reply.
Hello, i have a group that i’m there manager i want to know if i can find a markerter for there music on the international level
Just got done with a musical project which is basically about Nigeria and its dwindling economy, deadly Politics, curruption, unity, and most of all, the 2007 election.
This sort of work needs an experienced and known marketer to give it the marketing touch and I am puting it foward to you to consider it.
I will make a copy availabe to you at your request
It is Titled “One Nigeria”
I am an artist(Nigerian) curretly working on my recent album, and I am seeking for a well known marketer to do the job of marketing of the music for me. can I get linked to any? I’ll be glad to get a good and well established one.
I will be happy to get you the copy when I’m done.
Thanks,
We a group known as (TIETRIPS)We are based in abuja and just finished with our debute album.We are now looking for a well established merketer and lebel to work with.THANKS
Am a member of a gospel group known as ASAPHIANS.we have just finished our first album with the title “GOOD DESIGNER”.now we are in need of a good marketer.
please link us.THANKS
hello i am a musician am base in nigeria i need a record lebel or a marketer who can market my music international
Well,i glad to come across this page.Let me start by introducing myself.I am Femi Lawal by name.The C.E.O and co-founder of African First Independent A&R/Promotion company-MEGA POINTS INTERNATIONAL.
I am a Nigerian by birth.We are here to provide a global opportunities for those African unsigned and independent musician looking to advance their careers in the music industry internationally, or to get a start in the music industry.
Do you dream of booking & playing international gigs?
Do you wish to get your song heard on international radio stations?
Are you thinking of going on an international musical tour?
Talk to us at Mega Points International-(Africa First Independent A&R/Promotion Company)
You can get your song heard by over 7,200 venues, 2000 radio stations, 1000’s of labels, media, talent agents, more across the global.We have over a thousand international music industry executives in our network team.You can check out our site to see more details on the services we offer.We can help you connect with the right international contacts to take your career to the next level.
We will soon do the official launching of the company in Nigeria soon.
We have been operating via the internet and have help many unsigned musician from Africa.
For further information and enquiry contact:megapointsinternational@yahoo.com,
femi@megapointsinternational.com,
uche@megapointsinternational.com.
http://www.megapointsinternational.com
DEAR SIR
I WISH TO USE THIS MEDIUM TO INFORM YOU THAT I AM HIGHLY INTERESTED IN
HAVING MY
3 SINGLES DISTRIBUTED WORLD WIDE , TELEPHONE, MP3 ,MY TOO THROUGH YOUR GREAT COMPANY,
I AM AN INDEPENDENT ARTIST BASED IN FRANCE.SETE.
I HAVE A NEW STYLE OR
BRANDE
OF MUSIC ,COMBINATION OF RAP,CLASSICAL MUSIC ,R&B, HOUSE DANCE;
AND I STRONGLY BELIEF THAT MY SONGS ,MUSICAL VIDEOS
TOO
WOULD INTEREST MILLIONS OF PEOPLE WORLD WIDE AND IT WOULD BE A GREAT
FEELLING IF YOUR COMPANY ASCEPTS TO MARKET MY SONGS OR LINK ME
TO COMPANIES THAT MIGHT BE INTERESTED,
HERE IS MY CONTACT AND SITE WHERE YOU COULD WATCH MY CLIPS ,
IS ALREADY BEING WATCH WORLD WIDE AND APRECIETED;
sleykin@hotmail.com
kingsleycr@yahoo.com
htpp://www.dailymotion.com/sleykin
http://www.youtube.com/kingsleycr2002
http://www.myspace.com/kingsley34
http://www.mtvflux.com/kingsleyx
msn videos, yahoo videos, google videos,just write the name of the
video & you will fall on it
nancy my love
mercury man
rainbow warrior
TEL-0033615325442
,EMAIL-SLEYKIN@HOTMAIL.COM,
I HOPE THAT MY REQUEST WOULD BE GIVEN A FAVOURABLE RESPONDS
YOURS FAITHFULLY
KINGSLEY
14 RUE LOUIS BLANC
34200 SETE
FRANCE
DEAR SIR
I WISH TO USE THIS MEDIUM TO INFORM YOU THAT I AM HIGHLY INTERESTED IN
HAVING MY
3 SINGLES DISTRIBUTED WORLD WIDE THROUGH YOUR GREAT COMPANY,
I AM AN INDEPENDENT ARTIST BASED IN FRANCE.SETE.
I HAVE A NEW STYLE OR
BRANDE
OF MUSIC ,COMBINATION OF RAP,CLASSICAL MUSIC ,R&B, HOUSE DANCE;
AND I STRONGLY BELIEF THAT MY SONGS ,MUSICAL VIDEOS
TOO
WOULD INTEREST MILLIONS OF PEOPLE WORLD WIDE AND IT WOULD BE A GREAT
FEELLING IF YOUR COMPANY ASCEPTS TO MARKET MY SONGS OR LINK ME
TO COMPANIES THAT MIGHT BE INTERESTED,
HERE IS MY CONTACT AND SITE WHERE YOU COULD WATCH MY CLIPS ,
IS ALREADY BEING WATCH WORLD WIDE AND APRECIETED;
sleykin@hotmail.com
kingsleycr@yahoo.com
htpp://www.dailymotion.com/sleykin
http://www.youtube.com/kingsleycr2002
http://www.myspace.com/kingsley34
http://www.mtvflux.com/kingsleyx
msn videos, yahoo videos, google videos,just write the name of the
video & you will fall on it
nancy my love
mercury man
rainbow warrior
TEL-0033615325442
,EMAIL-SLEYKIN@HOTMAIL.COM,
I HOPE THAT MY REQUEST WOULD BE GIVEN A FAVOURABLE RESPONDS
YOURS FAITHFULLY
KINGSLEY
14 RUE LOUIS BLANC
34200 SETE
FRANCE
Hi,
Am a 18 years old young man from Nigeria.I have been doing gospel music for over 4 years now,and with over 70 songs written, i now seek for a marketer who can finance my album project.
Hi guys, try mega points international out.Those guys are trying helping unsigned and independent musicians out with getting deals.
I am presently having discussion on a soundtrack deal for music through them.
one love,
Waterboy
Compliments of the season my dear friends, I am an entertainment coodinator based here in Calabar, I hv several group of artists that I manage and a music production studio of my own. I hv a lot of good work, ready for market. Help to link me with a good marketer here in Nigeria and international countries.
i just got my demo album ready and i need you to hear it and give me an advise