RADIO STATION WEB SITES: A MISSED MARKETING OPPORTUNITY FOR RECORD LABELS

From ClickZ.com: "Local advertising spend on online radio Web sites increased 94% from 2003 to 2004, but there’s plenty of room for growth, preliminary results from a Borrell Associates study show. The figures indicate radio stations’ sites grew ad revenue from $17 million to around $33 million."

"They bode well for new initiatives reportedly underway at Clear Channel Communications and Infinity Broadcasting. Infinity recently began streaming audio content on the Web sites of a number of its news/talk stations. Many news reports indicate Clear Channel will provide downloadable content in the form of podcasts, as well as live streams of Internet-only concerts…"

HYPEBOT:  Wouldn’t a radio station’s web site be a smart place for record labels to advertise?  The ads could click through to listen to a song, get more info or buy the music.  Makes sense to us, but a quick survey of music stations web sites found no label advertising at all.  Stop buying stroke ads in the trades boys and girls and try spreading it around to places music lovers actually congregate…

Read the full article here.