Napster Takes Aim At iTunes With Portable Download Subscriptions

According to The Hollywood Reporter "Napster unveiled an improved version of its core technology Wednesday. Known as Napster 3.0, the enhancements incorporate the digital music company’s consumer launch of its Napster To Go service that enables subscribers to put music on portable devices without buying it. Consumers pay $14.95 a month for unlimited access to Napster’s catalog. With Napster To Go, this subscription now includes the ability to transfer as many songs as they wish to a wide range of portable devices. The music is unplayable if the subscription lapses. "Napster is proud to once again lead the industry and be the first in the world to offer this revolutionary new way to enjoy music," Napster chairman and CEO Chris Gorog said. The release will be accompanied by a $30 million marketing campaign — including an ad during Sunday’s Super Bowl — that unabashedly challenges Apple’s position as market leader"