MTV2 MAKEOVER UPDATE
According to FMQB.com: "MTV2 will re-launch with a new look this Sunday during halftime of the Super Bowl. Now more details have been revealed about the changes at the network. Oddball, offbeat graphics and bumpers will take the place of the current, computerized look of the channel, almost going back to the earlier days of the original MTV. EVP of Marketing Tina Exarhos told the Associated Press, "What MTV2 is, while a departure from MTV, is really hearkening back to the early days of MTV." Adds MTV2 GM David Cohn, "We used to be simply a music complement to MTV. Now we’re a real business. We had to change and evolve."
"MTV2 will go back to debuting a new video every Tuesday, and airing it all day long. The first new clip to get the treatment will be Green Day’s video for their next single, "Holiday." MTV EVP of talent and music Tom Calderone told the AP, "We want Green Day to be a kind of house band for MTV2, the way people feel about MTV being the Eminem Network."
"A sneak preview of the network’s makeover will air both on MTV and MTV2 simultaneously during the Super Bowl halftime show. The channel officially re-launches at midnight. The new MTV2 will also takeover all the giant TV screens in Times Square on Monday for a half-hour."
Hopefully this will be a change for the better but I will not hold my breath. I remember when M2 was, well…M2 and it first came out. No commercials and 24 hours of music TV and the music was good. They played all kinds of interesting things. Those were the days.