UMG Launches Mobile Division

The Hollywood Reporter writes that the "Universal Music Group reinforced its belief in the mobile entertainment space by establishing Universal Music Mobile US and appointing Rio Caraeff to head it as vp and general manager. The new division is the United States counterpart to the Paris-based Universal Music Mobile International, which launched in 2002. Caraeff will be based in Santa Monica and report to Zach Horowitz, UMG president and chief operating officer. Horowitz said UMM-US will pursue opportunities in all types of mobile content, not just music. "The mobile market has quickly become one of the industry’s most powerful platforms for delivering content directly to consumers," he said."