MTV & VH1 GO MOBILE

From FMQB: MTV Networks, which controls MTV, VH1, Comedy Central and Nickelodeon, has struck a deal with Verizon Wireless to deliver television programming to cell phones. MTV Networks will launch 3G (third generation) video programming in conjunction with Verizon’s launch of its broadband EV-DO service in February, according to the New York Daily News. MTV plans to take shows like VH1’s Best Week Ever, for example, and customize it for cell phone users.

"Consumers are increasingly incorporating wireless content into their daily lives and MTV Networks will extend our reputation for creating compelling programming into the wireless world in even bolder new ways," said MTV Networks CEO Judy McGrath."

"In addition to this new venture, MTV is also expanding its ringtone business. The Daily News says that MTV plans to unveil a service called "Made Hear" which offers original ringtones. The network also is creating an album featuring original ringtones created by Rap producer Timbaland. And VH1 just launched a mobile content store where users can buy thousands of popular ringtones as well as exclusive pop culture wallpaper images."