MTV2’s “Video Mods” Show Blends Music Video And Game Characters

Adage.com writes about an innovative MTV2 show that is “a self-described (by its host) “cross-breeding bastard” of a program that is a captivating experiment in branded entertainment. “

“The show is “Video Mods,” and it centers on original music videos that feature animated characters from popular video games dancing, singing and acting in vignettes based on hit songs… “Video Mods” was introduced in September and airs on MTV2 on alternate Saturday nights (production complexities have limited the number of shows to date).”

“Alex Coletti, who runs programming and production at MTV2, said the show was born when Tony Shiff of Big Bear Entertainment, a producer of music videos and games, showed up one day with his laptop and announced, “OK, I’ve got it.” “It” being a show that took video-game characters and environments and dropped them into a different context — in this case, music videos. “If video-game character is their day job, what do they do at night?” is how Coletti describes the concept.”

Read the full article here.