Three Net Companies Join Forces To Break Indy Acts
Many Music 2.0 convention attendees recently attended a live concert performance by Geoff Byrd, an indie artist sponsored by MSN, Garageband, and Live365. The three net companies have joined together to develop Byrd into what they hope to be the first pop star "born from the internet". Uber agency CAA has also signed the act.
These net music companies efforts mirror the successful buzs building campaigns that major labels have been running on AOL Music. MSN, Garageband, and Live365 essentially are saying "we can do for indy acts what AOL has been doing for some of the majors". Whether or not there is a business model here remains to be seen.