Universal Launches 2 Year “I Love The Song” Campaign

FMQB reports that Univeral distribution arm UME is launching a two year ad campaign called “I Love That Song.”

“Beginning with an 11-page spread in Rolling Stone’s “Best 500 Songs” issue on December 9, UME will run a multi-million dollar initiative running through 2006 that will include TV, print, outdoor and online advertising, as well as retail promotions with Best Buy and others. The ads will incorporate some of the best known lyrics of the 20th Century, culled from songs like The Temptations’ “My Girl,” Martha Reeves & The Vandellas’ “Dancing In The Streets” and Bing Crosby’s “White Christmas.”

“Our philosophy is to not treat our artists like ‘catalog,'” says UME President Bruce Resnikoff. “We’re interested in marketing and selling these artists in a way that continues their popularity today and for future generations.”

The 20th Century Masters Series – which also includes works from Lynyrd Skynyrd, ABBA, Neil Diamond, Toby Keith, Louis Armstrong, The Who and others – has already garnered one platinum award and thirteen gold albums.”