Live 365 Allows Easy Access To Web Broadcasting

From the L.A. Times‘ CalendarLive.com: "Classical radio didn’t satisfy Robin Cox and Kyle Gann, so they carved out a niche for new American composers at their Web stations.

"One station plays nothing but recordings of Schubert’s ‘Ave Maria’. There are about 300 of them. Another plays only flute music. A third is devoted to ‘demented’ opera scenes — ‘the sort of musical and dramatic experience that sends you out of the theater reeling and dazed,’ announces the producer of La Cieca’s Opera House. He promises ‘opera as blood sport.’ Welcome to Internet radio…

"For Cox, the reason to start a station was simple: He couldn’t find the music he wanted to hear on the radio.

"’For all the possibilities that the Internet may provide, what was actually out there was still very much what you would hear over the airwaves much of the time,’ he said. ‘The best you could hope for was a John Adams piece squashed between early 20th century works.’..

"For Gann, the issue is more serious. ‘When I was younger, classical radio was the way I discovered a lot of new music,’ he said. ‘It was extremely important. Today, you can’t turn on the radio and hear any of this stuff.’

"What he and Cox do, he said, ‘points out the utter emptiness of most radio and most classical radio. Certainly, it points out how much better a job can be done on anything when commercial considerations are taken out of the picture.’..

"And as it turns out, almost anyone can follow the pair’s lead. All you need is a personal computer and a streaming-radio-station service provider such as Live365, which carries Cox’s and Gann’s stations as well as thousands of others…

"’We’re a platform for people to do what they want to do,’ (Raghav Gupta, chief operating officer of Live365) said. ‘We let the listeners and the system work out who gets an audience and who doesn’t. It depends on how they program and how they market it. We provide the tools and advice on how to do it, but we don’t do it. We try to exert little editorial control.’"

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