Fox Launches Digital Music Store
Fox has made the move to digital music sales by launching its own online music store. Like Apple’s iTunes, FoxMusic.com will sell downloads from its catalog of songs and TV and film scores for 99 cents per track. The site also offers ringtones of its music that cell phone users can order and download directly to their phones.
"This is an opportunity to see if for a little investment we can start a viable digital business and not simply cede all of our distribution," Fox Music’s Robert Kraft told Variety.
The studio will make available nearly all of its themes and original songs for which it has been able to maintain the rights. The catalog currently consists of roughly 10,000 tracks.
The new online store, built and managed by Navio Systems, also allows Fox to cross-promote its other products, such as DVDs and books, via an accrued point system.