Best Busy And MX Partner For Exclusive DVD’s

In a move that is sure to anger independent music retailers, The Hollywood Reporter’s Chris Marlowe reports that’ "Best Buy and MX Entertainment were set to announce today that they will work together to promote innovative music DVDs in a strategic alliance that will kick off with a new Eric Clapton release. For its part, the consumer electronics giant will offer music DVD publishers  incentives to use MX DVD technology in their music DVD products. Best Buy also will market and promote MX enhanced music DVD products with in-store marketing as well as print and online advertising. MX Entertainment will be producing exclusive music DVD titles for Best Buy using the company’s MX DVD Multi-Channel Video and other MX technologies. Among other things, these features let viewers be their own director by choosing between multiple and simultaneous video tracks in any way they wish, or they can opt to let the show unfold in the traditional manner. MX DVD technology is compatible with all existing DVD players on the market today."