Virgin Digital Launches

In a move we’re surprised Richard Branson didn’t make more than a year ago Virgin became the newest brand in online music late last week with the launch of Virgin Digital.

The site offers more than a million tracks from all major and many indie labels which are compatible with more than 50 portable devices. The free software download offers an integrated package of a digital music store, music club subscription service, streaming radio, management tools and music discovery options.

“We set huge goals with Virgin Digital, bringing the excitement and customer-focused experience of a Virgin Megastore directly to the world of digital entertainment,” Zack Zalon, president of Virgin Digital told the Hollywood Reporter. Purchased tracks are 99 cents and come with some rights for burning and transferring. The Virgin Digital Music Club option is a subscription at $7.99 a month for unlimited access to stream the entire catalog and downloads that expire should the subscription lapse.