Does Price Matter? New Discount Download Site To Launch

If you’ve traveled much in Europe you’ve probably come across the EASY brand and their bright orange logos. Best known for easyJet a deep discount intra-European carrier that puts Southwest to shame with no frills, fun marketing, and stupidly low prices. Or maybe you know them from easyCar rentals, their easyInternet chain of oversized Internet cafés, or one of their travel sites.

These same savvy marketers are about to launch a music download service. CEO Haji-Ioannou said the new easyMusic.com service would make its debut this fall selling the catalogue of Wippit, a music download company based in London. Wippit has a growing catalogue of nearly 200,000 songs from EMI, Sony-BMG and a number of independent labels. The easyMusic service will be available worldwide for Wippit and easyGroup customers, who will be able to download songs at .25 pence (45 cents) each and some songs of unsigned artists for free.