BLUEBEAT: 320 Channels Of Free Digital Radio

From The Hollwood Reporter: “Media Rights Technologies has unveiled a new product intended to raise Internet radio to higher levels of quality and security. The content software company’s subsidiary Bluebeat.com launched its free digital radio offering Wednesday with more than 320 channels of near-CD quality music. The channels include more than 100 genres covering the past century of recorded music, but they are not interactive because of the standard RIAA and compulsory ASCAP/BMI licenses under which Bluebeat.com operates. The service will be free until Sept. 30, after which the company is considering having listeners pay less than 15 cents a day with no subscription required.”

Why aren’t record labels using the growing number of great net broadcasters more aggressively to promote new releases?