CashorTrade leads face value ticket resale revolution
While Trump and Congress are promising to end predatory concert ticketing, scrappy startup CashorTrade is already winning the war for the artists, promoters and 400,000 fans that use its platform for face value ticket resale.
CashorTrade leads face value ticket resale revolution
Founded by brothers Dusty and Brando Rich, CashorTrade facilitates the resale of tickets by fans at face value or in a “fair trade” for other tickets. Sellers do not pay any fees.
Buyers pay a 10% fee plus 3% for credit/debit card processing. Gold CashOrTrade members have the 10% fee waived, but still pay the 3% processing fee.
Artist, Festivals & Promoters embrace CashOrTrade
Artists, festivals and promoters are encouraged to promote ticket resale on CashOrTrade as a way to thwart scapplers charging exorbitant markups. They also sometimes recieve up to 30% of the fees charged.
Past and present partnerships include artists Tyler Childers, Billy Strings, Goose, the String Cheese Incident, Joe Russo’s Almost Dead, Sylvan Esso, and festivals like High Sierra Music Festival, DelFest, and FloydFest.
A new app offers an API integration with primary ticketers, confirming face value ticket prices, ensuring authenticity, and providing in-app transfers to finalize ticket trades seamlessly within CashorTrade. New charity tools provide artists a way to fund non-profit initiatives directly through the ticketing process like CashorTrade does for Phish’s WaterWheel Foundation.
“This is an exciting time for ticketing, and the moment in history we have been waiting for,” says Dusty Rich, co-founder of CashorTrade. “With the new 4.0 app, partnerships with artists who are vocal for change, venues, and primary ticketing companies, and fair ticketing legislation, fans can count on having a trusted place to access live events without exploitation.”
CashorTrade is also a member of the Fix The Tix advocacy coalition which includes NIVA, NITO, Bandsintown. Eventbrite, A2IM. APAP and more
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of the Skyline Artists Agency
