Today at SXSW Music: Free Take Action Summit and Showcase
Today at SXSW Music, Artist for Action, Sandy Hook Promise, Bandsintown and the Music Managers Forum-US has hosting the 2025 music business Take Action SXSW Summit and Showcases featuring Passion Pit, Ginuwine, Everclear alongside industry leaders and experts.
Interested attendees should RSVP here.
Today at SXSW Music: Take Action Summit & Showcases
Tuesday’s Take Action x SXSW official event will run 11:30 AM – 2 AM at Empire Control Room & Garage (606 E 7th St) featuring live performances and interactive art installations. The afternoon Music & Social Impact Summit will feature panels and community gatherings plus a complimentary brunch and happy hour.
Take Action Music Summit x SXSW (FREE: NO BADGE REQUIRED]
- 11:30 AM – 2:00 AM CT
- Empire Control Room & Garage
- No SXSW badge required
- RSVP here
In collaboration with Bandsintown and Music Managers Forum-US, Artist for Action and Sandy Hook Promise are curating the Summit and community building event featuring artists, industry leaders, activists and organizations including HeadCount, SoundExchange, MusiCares, beatBread, Tunecore, Sonicbids and the SIMS Foundation.
Summit Pick: Live & Amplified – Unlocking the Power of Live Fan Engagement
- 2:40 PM CT
- Take Action Summit x SXSW @ Empire Control Room & Garage
- No badge required
- RSVP here
Learn how to supercharge fan engagement at every stage of the live event journey with first party data. This session will reveal proven strategies for building a loyal fanbase through live shows, utilizing data and targeted marketing to boost ticket sales, elevate the concert experience and ensure fans return for more. Discover how to harness the power of digital platforms to drive event promotion and connect with fans in innovative ways, both before and during shows. From personalizing fan interactions at the venue to leveraging social media and live event data, this panel will cover actionable tactics to create moments that resonate far beyond the final encore. Walk away with the tools to amplify artist-fan connections, maximize fan loyalty and grow an engaged community that thrives around each beat.
- Fabrice Sergent: Bandsintown, Co-Founder / Managing Partner
- Aaron Bare: Etix & Rockhouse Partners, Chief Marketing Officer
- Warner Bailey: Sunset Nine / Assistants vs Agents, Founder
- Joe Pileggi: Crowd Surf, Director Digital Marketing
SHOWCASE: Take Action x SXSW @ Empire
- 7:20pm – Tribe Friday
- 8:00pm – Mark Barden & Friends
- 8:50pm – The Dumes
- 9:40pm – Sexpop
- 10:30pm – Aly & AJ
- 11:40pm – Ginuwine
- 1:00am – Artie Tobia & Redtail Revival
Interested attendees should RSVP here.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of the Skyline Artists Agency
