TikTok refreshes Desktop App in challenge to YouTube
TikTok refreshes Desktop App, in the latest salvo in its ongoing battle with YouTube.
TikTok refreshes Desktop App in challenge to YouTube
The new web-based TikTok.com app brings popular in-app functionalities to the web. Updates and new features include a modular layout, a new Explore tab, immersive full-screen live gaming, a refreshed For You feed and a Floating Player.
Now available globally, highlights include:
- Immersive Modular Design: Discover content through an optimized modular layout that features a repositioned navigation bar and reduces distractions offering a more immersive viewing experience and seamless feed exploration.
- LIVE Gaming Streaming: Go LIVE in portrait or landscape mode, delivering a full-screen horizontal view for desktop users, while mobile users can simply rotate their devices to enjoy an equally dynamic viewing experience.
- Web-Exclusive Floating Player: Available exclusively on desktop via Google Chrome, this flexible floating window keeps TikTok visible above other windows, allowing you to multitask without missing out on your favorite content.
- New Collections Feature: Organize your favorite videos into custom categories, making it easier to find and revisit saved content.
“Our users interact with TikTok in many different ways, which is why we’re excited to introduce these web app updates,” said Cody Puckett, TikTok Product Manager. “By enhancing our desktop capabilities, we aim to bring TikTok’s handheld magic on desktop, providing an engaging experience with greater flexibility so you can enjoy TikTok anytime, anywhere. As TikTok evolves, we remain committed to innovating for our community and ensuring the platform is accessible for all.”
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Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of the Skyline Artists Agency
