Free Intro to Marketing Music on Snapchat Webinar Thursday
A free webinar on marketing music on Snapchat with Jon Bonigno, Manager of Snap Music Partnerships will be held this Thursday, January 16th.
Free Intro to Marketing Music on Snapchat Webinar Thursday
Sponsored by the National Independent Venue Foundation (NIVF), “Intro to Music on Snapchat” will both share the basics and provide a helpful guide for future reference.
This is a rare opportunity to learn directly from a representative of platform itself, rather than an outside marketer. Given the sponsor, expect a partial emphasis on marketing live shows on Snapchat.
What is Snapchat?
Snapchat is a multimedia messaging app that launched in 2011. It allows users to send photos and videos, known as “Snaps,” which can disappear after being viewed.
Snapchat is known for unique features, including Stories, which let users compile Snaps into a chronological sequence that lasts for 24 hours, and various filters and augmented reality lenses that enhance user engagement.
As of the third quarter of 2024, Snapchat had 443 million daily active users worldwide. The app has seen steady increases in daily active users since the beginning of 2019.
Intro to Music on Snapchat
- Instructed by: Juan Bonigno | Manager, Snap Music Partnerships
- Date: Thursday, January 16, 2025 | 3:30pm ET
Register now to attend the free webinar.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
