Independent Artist Case Study: The Rise of Evil Ebenezer

Evil Ebenezer turned his unique sound and relentless drive into an indie success story. This independent artist case study explores the strategies behind his rise and the lessons every independent artist can learn.

Independent Artist Case Study: The Rise of Evil Ebenezer

by Randi Zimmerman via Symphonic Blog

Here at Symphonic, we pride ourselves on making sure our clients get the most out of our services. Through our global reach, extensive network and tech, in-depth industry knowledge, and years of experience, we’re stoked to have provided hundreds of artists with the resources they needed to get to the next level in their artist journey. One of these artists is the incredibly talented rapper/singer, Evil Ebenezer! Here’s what we did…

Independent Artist Case Study: Evil Ebenezer

About

Evil Ebeneezer is a Vancouver-based rapper/singer and 5-time Western Canadian Music Award nominee who has shared the stage with internationally recognized names such as A$AP Rocky, Tech N9ne, Raekwon, Yelawolf, House of Pain, Onyx, De La Soul and many more. With over 650k monthly listeners on Spotify, Evil’s songs have been added to multiple playlists curated by Spotify including National Playlists “Hip Hop Central,” “New Music Friday Canada,” & “Northern Bars.” After successfully performing hundreds of show dates across Canada, the US and Europe, Evil’s hard work and dedication has clearly shown to have paid off. Evil Ebenezer has worked with fellow crew members Merkules & Snak the Ripper and is one of the centerpieces of West Coast Canada Hip Hop Team StompDown Killaz (SDK).

Symphonic worked extensively on “Look at My Life,” – a song that centers around the theme of introspection, struggle, and the pursuit of redemption. Inspired by personal experiences and the artist’s journey, the lyrics reflect on the challenges of chasing dreams while battling inner demons and addiction. The song resonates with individuals who have faced similar struggles in their pursuit of fulfillment and self-discovery. It addresses themes of regret, self-doubt, and the longing for redemption as the speaker confronts their past mistakes and seeks to find their place in the world. Ultimately, the song emphasizes the importance of self-reflection, resilience, and the enduring power of love and family in overcoming adversity and finding hope amidst darkness. That said, here’s how we worked together and utilized our extensive network and resources to push this inspiring track as far as possible.

Distribution/Marketing

First, we distributed the track to our network of over 200 DSPs (Digital Service Providers) to ensure listeners everywhere could access his music. Working together, we comprised a detailed strategy to regularly engage with fans and develop a consistent sound and fan base. The artist maintained a disciplined schedule, releasing a new single every six weeks, ensuring regular engagement with his audience. Each single is accompanied by video content, enhancing the fan experience and boosting visibility across platforms. Due to his consistent output and genre, editors are familiar with Evil’s name and music style, facilitating easier programming and playlist inclusions. Plus, we had a major focus on his Canadian roots, which helped him achieve significant dominance in the Canadian hip hop scene and served as a solid foundation for further growth in this region and beyond.

In addition, we utilized our DSP partnerships in the US and Canada by proactively presenting the release plan & marketing drivers and pitching the single with adequate lead time for editorial consideration. 🔊

Results

• 90% of all of Evil’s releases this year have landed on two or more playlists
• 4 Apple Music playlists and two video playlists

Since 2006, we have worked with independent artists, labels, and managers to build and grow their brands and businesses. Alongside our legendary client support team, artists all over the world can get the most out of their music with the help of our technology, music distribution network, royalty management, music monetization services, and music promotion tools.

Your team can make or break your success, especially as an independent artist. This success story is a true testament to the power a comprehensive marketing strategy can have in elevating an artist’s trajectory. With a team that has your back, there’s nothing you can’t do.

Want to see what we’ve done for other artists? // Check out our other case studies right here.