Sureel AI offers music AI protection and monetization
Sureel AI offers music AI protection and monetization as creators battle unauthorized use in AI models.
Serial music tech entrepreneur Benji Rogers will serve as Sureel AI co-president.
Sureel AI offers music AI protection and monetization
“There is nothing to lose by opting in, and much to lose by waiting,” says Sureel AI President Benji Rogers. “What you create is too valuable, and this technology moves too fast.“
When a music creator registers their work with Sureel AI they:
1. Can turn their music into mathematical training data to be used – or not. “Once your music (lyrics, artwork, voice, etc.) is in the Sureel AI Registry, you own and control the data versions of your work.”
2. Show the AI companies where the data versions of the work are. This is done via APIs and will allow them to identify your work. “Here’s the important part: you must tell them that this is the ONLY place they are allowed to access your work for training. No other website, app, social media site, database, etc, is authorized!”
3. OPT-OUT by default or OPT-IN on your terms. You can now select which songs, lyrics, stems, and artwork, if any, you want to make available. “Once in the registry, you have a way to show them, in a language that computers can understand, what is OK for inclusion and what is not.”
4. Make The Rules. You can now set the rules for usage in their models. For example, you might say, “I don’t want my voice to be altered by more than 50% because I want what you make to always sound like me!” or “Don’t create anything that uses more than 50% of my music, so my work retains its individuality.” You can also let them know when you are not OK with your music being used – like in political ads.
5. License your music as training data and share the revenue the AI makes.
6. License based on how much your work influences the whole AI model. You can now see in real time when and where your music is used, and what it is being used to create.
Free & Non-Exclusive
“It’s important to note that Sureel AI’s registry is non-exclusive, and free to enter and opt out of training (up to 100 assets),” concludes Rogers. “This means that if other registries exist (like the recently-announced SoundExchange registry), there is no harm in adding your work to them all. It’s imperative you get your work registered immediately, as it “starts the clock.”
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
