How to price tickets to live music shows
It’s harder than ever to turn a profit on tour. Price tickets to high and fans (and potential fans) stay away. Price them too low and you lose much needed income.
How to price tickets to live music shows
There is not one way to price tickets correctly. Bigger acts are using dynamic pricing (think variable airline ticket prices) to get the most they can from every ticket. Others like Olivia Rodrigo are bucking the trend with things like $25 tickets for a show in the world’s largest arena.
I’ve always started by looking at any history that the artist has and then researching what similar artists are charging in this venue and others in the same city.
In this week’s Hypebot Flashback Friday, we resurface a post from Chris Robley of Reverbnation blog.
– Bruce Houghton
What is the ‘right amount’ to charge for tickets to your shows?
As a touring musician, you want to pick the perfect price for your concert tickets or door charge.
Not so high that it becomes prohibitive for fans and you can’t fill the venue. But not so cheap that you sell out instantly and leave potential profits on the table.
So are your shows too cheap? Or too expensive?
Well, the answer may be… BOTH!
Here’s why.
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