Marketing on Bandcamp Friday: Boost Your Sales with These Tips

Bandcamp Friday is back with three days of commission free sales before the end of the year. Here are some pro tips to marketing on Bandcamp Friday.

To date, fans have spent over $120 million in direct sales to labels and musicians on Bandcamp Fridays. It has also became a time to raise awareness and funds for charities. 

There will be a Bandcamp Friday on September 6, October 4th and December 6th.

Marketing on Bandcamp Friday: Boost Your Sales with These Tips

• Post your music in the days before Bandcamp Friday, so that you don’t get lost in the shuffle. Your music will already be featured in our search and discovery tools, and the viral nature of our fan community will be in effect.
• On Bandcamp Fridays, fans are on the lookout for special items like limited colorway vinyl, signed merch, warehouse finds, and one-off releases including demo tracks and between-album singles.
• Try using the “Name Your Price” feature on Bandcamp Fridays, when fans are feeling even more generous than usual. You might also consider doing a flash sale, or discounting your catalog for the day to attract new fans for your next new release.
• Ask fans on social media to follow you on Bandcamp, so when you announce special releases, they’re automatically updated.
• Bandcamp has created special graphics to help you promote. Download them here.

MORE: Bandcamp Friday is back after $120M in commission free sales

Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.