Musician Email Marketing Tips: Expand Your Audience and Engage Fans

Check out these five straightforward musician email marketing tips. By implementing these techniques, musicians can expand their audience, engage more fans, and enhance their

promotional efforts.

 by Joseph Longo from Bandzoogle

In the age of social media and streaming platforms, you might wonder if email marketing is still relevant for musicians. The truth is email subscribers remain a gold standard for building a solid and engaged fanbase. Unlike followers on social media, your email list belongs to you, providing a direct line to your fans without any algorithms getting in the way. Using your email list is also still a key strategy for properly marketing your music.

Collecting email addresses should be a priority for your music website. This is why having a well-designed website with strong call-to-actions encouraging email list sign-ups is crucial. By offering valuable content, you can entice fans and potential fans to join your email list, ensuring they stay updated on your latest releases, shows, and exclusive offers.

Here are five effective musician email marketing tips to grow your email marketing list along with tips on implementing each one:

1. Offer content that your fans want in exchange for an email address

One of the most effective ways to grow your email list is by offering something valuable in return for an email address. This can be done directly through the Mailing List Signup Form feature, or by setting certain tracks or albums as “Free – require email address,” which will let them offer their email address to receive the free download.

Here are a few ideas of what you can offer to entice your fans into signing up:

• Free download: offer a free track or even a whole album in exchange for their email address. 

• Exclusive deals: provide a discount or a special bundle deal on your merchandise.
• Sample packs and beats: if you’re a producer, offer a sample pack or beats in exchange for an email address.

By giving your fans something they value, you create a win-win situation, where they get exclusive content and you get a new mailing list subscriber.

Build a stunning website for your music : Bandzoogle gives you all the tools you need to create your own unique band website, including responsive templates and commission-free selling tools.BUILD YOUR WEBSITE

2. Create tutorials, videos, eBooks, or sheet music

Another way to build your mailing list is by offering educational or exclusive content. Play on your strengths, and offer options that will appeal to your fans (but that are also easy for you to create).

• Tutorials and videos: create and share tutorials on how to play your songs, produce music, or any other relevant topic. You can also offer behind-the-scenes vlogs or members-only videos of you practicing or playing a gig. You can get really creative here with the type of content you offer and these days it’s easier than ever to set up your phone and collect video for fans. Consider shopping around online for a smartphone tripod. They’re inexpensive and can help a lot with easily producing video content for your website. 
• eBooks and sheet music: provide an eBook or sheet music for your songs.

Consider adding a members-only page on your website, which requires entering an email to access the page’s exclusive content. This not only adds value for your fans but also helps build a more dedicated fanbase.

3. Encourage subscribers to share and forward your emails

Your mailing list current subscribers can be your best advocates. Encourage them to share and forward your emails to their friends. You can add a small note at the end of your mailouts, suggesting they pass it on if they think someone else might enjoy it. You can also add a note in your email signature asking people to subscribe to your mailing list.

Offering an incentive for referrals, such as exclusive content or a discount in your store, can also motivate your subscribers to spread the word.

4. Add a CTA to your website header

Make it easy for visitors to sign up for your email list by adding a clear call-to-action (CTA) in your website header. This should be one of the first things visitors see when they land on your site. This can be done on most design themes using Bandzoogle’s ‘Call-to-action Header’ feature. 

Your CTA could say something like “Join my mailing list for exclusive updates and free downloads!” Make sure it stands out and clearly explains the benefit of signing up. You’ll want to be sure to use a clear font, easy to read text, and a contrasting color for your button as well.

5. Use a landing page

Landing pages are highly effective for growing your email list. A dedicated landing page focuses solely on getting visitors to subscribe, without any distractions. You can use it to highlight the benefits of joining your mailing list, along with describing what exclusive content subscribers can expect.

Once your Landing page is set up, focus on driving traffic there. This is a great way to encourage fans who you otherwise reach only on social media—this engagement allows them to support you in a more tangible way. Once fans are on your mailing list, you can contact them directly instead of hoping that they see your updates in a feed.

For more tips on creating an effective email opt-in Landing page, check out ‘How to Use Landing Pages to Build Your Email List‘.

—————————————————————————-

Building an email list takes time and effort, but it’s one of the most valuable assets you can have as a musician. By offering relevant and exclusive content, encouraging subscribers to share your content, and making it easy to sign up, you can steadily grow your list and nurture your biggest fans. 

Remember, a well-maintained email list is a direct line to your most dedicated supporters, so take the time to grow and nurture it wisely.