Superfan app EVEN launches with 10,000 artists, Billboard reporting
Superfan platform EVEN has officially launched after a year in beta and released mobile apps for iOS and Android. “It’s not EVEN OR streaming platforms,” says founder Mag Rodriguez,” it’s EVEN AND streaming platforms.”
10,000 artists, including French Montana, Omarion, Lauren Jauregui, and Hit-Boy, are reportedly signed up to use the app. The startup says it will add 3 million more in Q3 via its distribution and label network.
In addition to the apps, EVEN introduced some new features and partnerships:
- Billboard Reporting: Sales on EVEN now count towards Billboard charting, with sales being directly reported to Luminate.
- Global Expansion: EVEN artists and fans now come from 100 countries, and the platform supports global payments in over 135 currencies, including in Lagos, Nigeria, Australia, Europe, and Latin America.
- Artist-Centric Innovations: “Fan Connect,” a dynamic fan engagement tool, enables artists to have more direct access to their audience and announce new releases, special edition merch, exclusive content, and more.
What does it cost to use EVEN?
EVEN is free for both artists and fans to join and use. When a sale occurs, EVEN takes a 20% revenue share from the initial transaction. This revenue share covers transaction fees, which can vary based on region.
“Artists want to own the relationship with their fans and fans want direct proximity to their favorite artist,” says founder Mag Rodriguez. “EVEN is designed to grow the music industry’s pie. With EVEN, artists have the opportunity to sell their music first, directly to their fans before its wide release on streaming platforms. It’s not EVEN OR streaming platforms, it’s EVEN AND streaming platforms.”
That’s, of course, until the streamers add a superfan platform of their own.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
