QUICK HITS: Greenberg joins SoundCloud • MLC collects $2B • TuneCore + PreSonus • ViNIL

Marni Greenberg has exited Sofar Sounds to become SoundCloud‘s SVP and Head of Communications.

Prior to Sofar, she was Head of Music Communications at YouTube and Head of Product and Partnership Communications at Spotify. 

• The Mechanical Licensing Collective (The MLC) announced that its total royalties distributed have now exceeded $2 billion. The MLC reached this milestone three years after beginning full operations. 

The MLC also announced that it has filed its initial submission to the United States Copyright Office in connection with the first periodic review of the designation of The MLC and Digital Licensee Coordinator (DLC) by the Register of Copyrights.

• Believe-owned TuneCore and PreSonus have just announced a new integration allowing music creators to distribute their music directly from within PreSonus Studio One DAW to digital stores and streaming platforms.

As a promotional offering supporting the new partnership, Studio One+ subscribers joining TuneCore will receive an exclusive code for 50% off of Rising, Breakout, and Professional plans for their first year after signup, and existing TuneCore artists will receive an exclusive code for 25% off of their first year of Studio One+ Hybrid.

• ViNIL, a Nashville-based tech startup working to address the problem of deep fakes, officially launched at SXSW

ViNIL allows musicians to certify that any artificial intelligence-generated content has been created with their permission.

Bruce Houghton