SongTools adds SongFly, an advertising tool built for musicians

Music and playlist marketing platform SongTools has added SongFly, an advertising tool designed to help artists grow their fanbase on streaming platforms.

SongFly’s launch out of beta follows SongTools‘ recent $3M funding round.

Until now, the platform’s main focus has been playlist promotion. It’s Playlister.Club algorithmically connects curators with tracks from up-and-coming artists that match their taste and has helped 60,000 artists place over 1.4 million tracks on thousands of playlists. SongTools also offers SEO-optimized artist blogs and responsive landing pages.

“democratized marketing tools”

The new SongFly feature empowers artists to launch ad campaigns for tracks by simply choosing the platforms where they want the promotions to appear. SongFly automatically adds the artist’s cover art and music and executes an optimized campaign.

“Music production tools have been democratized to empower more people to create,” says Gonzalo Mahou Ussia, co-founder and Head of Business Development at SongTools. “SongFly tackles the critical next step – supplying artists with democratized marketing tools to break through the noise and reach their fans.”

“SongTools’ mission has always been to help artists grow. In 2024, that means helping artists with the entire marketing funnel, not just playlists,” says Danny Garcia, co-founder and CEO. “In less than one year, we’ve run fan-building ad campaigns for close to 3,000 different artists and delivered +500K new fans to artists across all genres. We’re thrilled to open the doors of SongFly to any artist or label eager to engage with new fans.”

Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.