Why are playlists so important?
Mathilde Neu of Reprtoir looks at how crucial playlists are to today’s music ecosystem and how to get your fair share of placements.
by Mathilde Neu of Reprtoir
Music playlists are hugely important in the music industry; they switch the listening habits of millions across platforms like Apple Music, Spotify, and Deezer. As streaming services dominate the music landscape, the importance of playlists in an artist’s development strategy must be explored by music businesses like record labels.
In this article, we’ll break down why playlists are so important in the music industry and examine the main digital streaming platforms for playlists:
Why Have Playlists Become So Important?
Playlists have become the gatekeepers of musical discovery in the digital age due to their accessibility. As long as people have access to the internet, it’s possible to sign up for a digital streaming platform and listen to playlists for relatively affordable costs.
As a result, they serve as pathways for artists to reach new audiences—whether it’s a handpicked selection by a human curator or a personalized algorithm suggesting tracks based on user choices like Spotify.
Furthermore, the reach of digital streaming platforms is deep: Spotify has 220 million premium subscribers in 2022 and almost616.2 million people listen to their favorite artists via streaming platforms—including Apple Music and Deezer—every day.
Each streaming platform boasts its unique approach to playlists, which presents challenges and opportunities for record labels aiming to boost exposure for their artists.
How to Get Your Artist’s Onto Playlists
1. Engage with Fans
You must encourage fans to follow artists on streaming platforms because a strong follower base raises the likelihood of playlist inclusion. For instance, use your social media pages to attract fans to these playlists.
2. Release Strategy
You should plan releases strategically to align with editorial calendars and maximize visibility during peak times. Correspondingly, establish connections with platform curators and editors; personalized outreach can make a significant difference in playlist placement.
3. Quality Content
You should also focus on high-quality, engaging content. Compelling music—paired with eye-catching visuals—increases the likelihood of playlist inclusion.
4. Adaptability
Stay informed about changes in platform algorithms and playlist curation policies. Being adaptable allows labels to adjust strategies accordingly; remember, digital streaming platforms continually change their algorithms.
5. Follow Submission Guidelines
Many playlist curators have specific submission guidelines listed on their profiles. You must ensure you follow these guidelines when submitting your music; otherwise, they will probably ignore your artist’s music.
6. Write a Compelling Pitch
When reaching out to curators, write a pitch that describes your music, your story, and why your music would be a good fit for their playlist. Nevertheless, you should always keep it short and concise to maximize your chances of success.
Final Thoughts
As streaming platforms evolve and algorithms refine their selection processes—playlists remain indispensable in artist development.
Record labels that understand the intricacies of each platform, prioritize data-driven strategies, and build meaningful relationships with curators will get maximum value from playlists.
Playlists aren’t just compilations of songs; they are the gateways to a vast audience waiting to discover the next big artist.
And that big artist might just be yours!
At Reprtoir, we offer crucial tools to grow and nurture your music business. Reach out to us today to find out how our service can elevate and streamline your business.
