The best ways to serve and even spoil your Superfans
This week’s Hypebot Flashback Friday post resurfaces a guide to keeping a community of superfans loyal and happy. In it, musician, teacher, and artist advocate Ben Weinman explains how to reward your most loyal supporters aka your Superfans.
How to spoil your Superfans [Ben Weinman]
Many of Ben’s strategies for audience growth and fanbase service over the years germinate from a theory put forward by the founding executive editor of Wired magazine, Kevin Kelly — a theory now commonly known as the “1,000 True Fans Theory.”
The basic concept is that you can make a good living if you have 1,000 hardcore fans who will each spend $100/year on you and your art.
Catch up on all the Superfan Week action here.
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