9 quick and simple marketing tasks musicians usually forget
Not all music promo needs to cost you dozens of hours or thousands of dollars!
by CHRIS ROBLEY of DIY Musician
There are (at least) 50 quick things you can do to move forward right now.
And in the video clip above, we’ll review 9 important things that many musicians ignore or forget,including:
- Running a Spotify “Follow” Campaign with a good hook
- Actually sending “thank you” notes or emails
- Doing an informational interview over coffee
- Checking local venue calendars for available dates or opening slots
- Designing & hanging posters at the venue
- Working on your “merch” banter
- Reaching out to local radio
- Teaching your fans HOW to help
- Swapping your contact lists with another musician
We are so online these days that I think some of these items go unnoticed simply because they involve IRL interaction!
Share on:
Nice Post Thanks For Sharing Keep It Up!
Good ideas! I think it might be important to mention the purpose of each marketing task and track results. For example. marketing tasks can be organized along the fan journey: awareness, engagement/consideration, acquisition/purchase, retention, and advocacy. Before someone can become a “fan” of your music, they have to find out about you (awareness). Next, they must consider becoming a fan, and that usually happens by engaging more deeply with your content like listening to a song and/or watching a music video. Then, they will need to make a purchase for you to “acquire” a fan. This might mean buying a ticket to your show or buying your album or merch. Now, you’ve got a fan. Next, you have to keep them interested. Most importantly, you want advocacy. In other words, they tell everybody they know about your music! Each stage of the fan journey requires different marketing tasks.