QUICK HITS: Soundstripe adds $9M • Chordal launches collaborative rights platform • Elektra promotes marketers

Soundstripe, a provider of royalty-free music, video, and sound effects for creators, has raised $9 million in Series B financing.

The company will use the funding to invest in new B2B products and services to boost its Enterprise business, as well as new tools to serve its core business, which has amassed tens of thousands of customers worldwide.

Soundstripe will also use funds to continue investment in its publishing business, which leverages the company’s ownership of 8,000+ songs, which has led to hundreds of millions of impressions across numerous distribution outlets. This will allow the company to continue building on its recent milestone of more than 13 million total song, sound effects, and stock video downloads since launching in 2016.

Chordal collaborative rights

Chordal has launched the first collaborative rights platform to revolutionize global sync, allowing collaboration, improving transparency and reducing friction for buyers. Chordal is the first creative platform to connect labels, publishers, artists, and managers through the copyrights they share, to bring the next generation of content creators closer to the music they love. The goal is to build a more equitable and globally connected licensing economy that encourages the use of artist music in content, by providing access to education, curation, and best in class technology. 

Promotions @ Elektra

WMG’s Elektra Entertainment has announced two key promotions in the label group’s marketing department – Katie Robinson has been named Senior Vice President while Adam Ruehmer has been upped to Senior Director and Head of Digital Marketing, effective immediately.

Based in Los Angeles, Robinson and Ruehmer will both report to Elektra Co-Presidents Mike Easterlin and Gregg Nadel.