QUICK HITS: Songtradr acquires Muiscube • Tunecore + Snapchat • Symphonic Canada expansion • Sleeping Giant launches music PR firm
Songtradr has acquired Musicube, a music metadata startup that offers metadata at scale for labels, publishers, and music supervisors and enables search for tracks, playlists and artists based on audiences, moods, genres, vocal features, instruments, and tempo.
“Musicube has approached audio analysis from an entirely unique perspective and this acquisition accelerates our mission to increase the value and effectiveness of music in content,” said Paul Wiltshire, Songtradr CEO. “In order to have the world’s best B2B music search and recommendation technology, we need premier metadata enrichment technology, which is a key component of the B2B music supply chain. Adding the Musicube technologies, data and extraordinary team to Songtradr will help accelerate our enterprise customer user experience.”
TuneCore adds Snapchat
TuneCore has partnered with Snapchat, the original, global, ephemeral messaging app with over 306 million daily active users.
One perk is that Tunecore artists with Snapchat accounts of 30k followers or 50K story views now get a Verified Artist profile so that they can add and edit their public information and manage collaborations with other creators. Official Stories from Verified Artist accounts also have the potential to surface on Snapchat’s Discover section.
Symphonic to Canada
Symphonic Distribution is expanding in Canada via a strategic merger with Higher Reign Music Distribution,
Higher Reign Music Group’s recently launched music distribution division. HRMG executives Steeven Leblanc and Antoine Regniere will be in charge of overseeing Symphonic’s operations in Canada.
“I am thrilled that Symphonic is expanding to Canada with the team from Higher Reign Music Distribution joining our family. The territory of Canada boasts tremendous talent across a wide variety of genres and we’re excited to begin our expansion in the territory where we can super-serve key clients and ensure that all artists, managers, labels, and more have access to important and essential tools such as TikTok Analytics, Splitting of Royalties, and more,” said Symphonic CEO, Jorge Brea
Sleeping Giant Music adds PR
Booking agency, Sleeping Giant Music announced that they will be launching a boutique public relations agency focusing on support for artists, record labels, venues, clubs, and festivals.
With offices in San Diego, Los Angeles, Las Vegas, Miami, and Nashville the booking agency has a roster that includes platinum-selling DJ and producer Darude, Seville-based Rafa Barrios, Dirtybird and Defected Records’ Harry Romero, international talent David Penn, Toolroom and Realm Records’ LA Riots, and current chart-topping Piero Pirupa.
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.
