How to guarantee that fans actually see your content [You NEED To Watch This]

Following a successful panel at Music Biz 2022, we’re bringing a new version of our discussion on the shifting landscape of music promotion to you for free.

by James Shotwell of Haulix

Earlier this week, Haulix Director of Customer Engagement James Shotwell took the stage in Nashville to present a panel at Music Biz 2022. The gathering of global industry talent happens once a year in Music City, with only a handful of daily presentations. We take great pride in having the opportunity to share our knowledge with peers.

But here’s the thing: We also pride ourselves on helping anyone who wants to succeed in music get ahead. We didn’t want this presentation to be a one-time event, particularly when many supporters who make these opportunities possible couldn’t attend Music Biz themselves. 

We cannot recreate the panel that happened in Nashville, but we can offer you a shortened version of the event tailor-made for our Music Biz viewers. Check it out:

Here’s the pitch:

Remember the day Facebook and Instagram went offline? For several hours, two of the biggest platforms for promotion and information disbursement were nowhere to be found, leaving social media managers, artists, and labels everywhere scrambling. These “borrowed lands” that we’ve come to depend on for engagement were suddenly gone, and nobody knew when—or if—they would return.

Building On Borrowed Lands examines the ongoing debate over where artists and their teams focus their community-building efforts. A panel of experts in marketing and publicity will discuss the ever-evolving challenge of reaching people in the digital space, including the best places for engagement, the value of owning your content, and the timeless tips for success that still work today.

James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.