How to efficiently promote music on Deezer
With features like sponsored tracks, native ads, and mobile video, Deezer may be the next best streaming platform for your music.
A guest post by Randi Zimmerman from the Symphonic Blog.
Deezer is a global streaming platform you definitely don’t want to sleep on as an artist. It’s a powerhouse of opportunity for artists like you looking to promote your music and reach new heights. Just as you wouldn’t ignore majors like Spotify and Apple Music, Deezer is right up there with them. Whether this is news to you or not, its value is monumental for anyone looking to grow in this industry. And simply enough, advertising is the next step to getting there. To help you out, here are your options on Deezer…
Basics for Advertising on Deezer
Sponsored Tracks
With sponsored tracks, Deezer will amplify your song straight to your listeners. With this feature, your sponsored track will populate in between their regular listening. Using optimum targeting (age, gender, geo, similar artists etc.) your track will be placed into the streams of listeners to create instant awareness and drive future organic plays.
Multidevice Audio AdBreak
For most people, listening is a personal experience on headphones. Deezer’s non-skip audio ads deliver your message with full attention of that moment. You can also include a clickable banner.
- Audio spot of 30 seconds
- Available in direct and programmatic
Native Ads
Entertainment and music-based campaigns can be highlighted in the heart of Deezer’s musical recommendations as a natural integration in the user’s journey.
- Native Ads are located within the homepage of the app
- Available in direct and programmatic
Mobile Video
Engage your audience with a premium pre-roll ad format, which launches before the first listening session of audio content, and happens only once per session.
Note: Non-skippable video that lasts a maximum of 30″, with an option to skip the ad after viewing for a minimum of 6″.
- Full screen display in both landscape and portrait mode while viewing the ad
- Available in direct and programmatic
Ad Sales on Deezer
When it comes to ad sales on Deezer, audio ads and sponsored tracks are the best formats to use. If you have video assets, video pre roll is also a good option.
- These features are available in 180 countries for desktop users and in the following for mobile: AR, AU, BE, BR, CA, CH, CL, CO, DE, ES, FR, GB, GT, IE, IT, MX, NL, RU, US, UY, ZA.
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Want to learn more about advertising on Deezer?
Click here to visit their official page and get started.
