How to get the most from your Spotify Artist Wrapped
Now, Spotify’s yearly ‘Wrapped’ feature is not just for listeners, but benefits artists as well.
A guest post by James Shotwell of Haulix.
Spotify’s year-end festivities continue to astound and amaze with exciting new data insights now available to artists worldwide.
It’s that time of year again. While you are wondering what you’re going to buy the people in your life for the holidays and how you will afford it, Spotify users are busy devouring their annual ‘Wrapped’ content. The long-running feature presents data about user behavior over the past twelve months through a series of colorful and easily sharable infographics. Users can learn their top artists, songs, and what genres they play most often. They also learn what song they played the most, as well as how many times it was played.
But subscribers are not the only ones who benefit from Wrapped. This week, Spotify for Artists launched its annual 2021 Artist Wrapped microsite, presenting artists with a custom experience and share card showcasing their success on Spotify over the past year.
Artists can log in or sign up for Spotify for Artists to view their share card and micrositeexperience, now available in 31 languages. Sample highlights you might remember from years past include…
- Total hours streamed
- Increases in followers, total listeners, streams, or playlist adds
- Total number of top listeners
- Total number of fans sharing the artist’s profile, albums, and songs
- Info showing the journey of an artist’s top track: Number of streams, how it traveled around the world, the day when it had the most listeners at the same time, playlist adds, and more
As well as some new bells and whistles, like:
- Audio Aura, a visualization of an artist’s songs based on the moods, genre, and sounds associated with their music
- Throwback Track that showcases an artist’s top catalogue track that is still going strong
- All of the artist’s listed collaborators
Since its inception in 2017, Artist Wrapped has become a moment that artists and fans alike look forward to all year and it has seen tremendous growth since its launch:
- The number of monthly active Spotify for Artists users during the Artist Wrapped time period increased by 670% (more than 7x) between 2017 and 2020.
- Traffic to Spotify for Artists on the day of Artist Wrapped launch increased 933% (more than 10x) between 2017 and 2020.
- Visits to the Artist Wrapped microsite increased 1381% (more than 14x) between 2017 and 2020.
- Shares to social media from the Artist Wrapped microsite have increased by 285%since 2018.
Spotify also has Wrapped Share Cards available for podcasters who share their shows through the popular platform. A quick glance at the data available to us for High Notes, our recovery podcast, found massive growth over the last 12 months. Thank you.
James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.
