How to boost your engagement on TikTok

It’s safe to say that TikTok is having a moment right now, and as artists, producers, labels, and songwriters alike all turn to the platform in search of new fans. If you’re one of these people, we’ve got a few tips on how to use the platform to your advantage.

Guest post by Randi Zimmerman of the Symphonic Blog

TikTok is at the top of its game, and users from all over the world are addicted. Artists, producers, labels, songwriters and more have turned to TikTok as a new means to connect, share, create, and try their luck at going viral. If you find yourself stuck and looking to improve your engagement on TikTok, we’ve got some tips to help you out. Here’s how to boost your engagement on TikTok in no time…

How To Boost Your Engagement On TikTok

Post Regularly

Posting engaging content on a regular basis will increase your chances of landing on TikTok’s “For You” page, which is a sure fire way to get major recognition on your videos. More eyes equals a higher chance for engagement. Simple as that.

Stay On Top Of Trends

Speaking of the “For You” page, this is a great tool for staying on top of what’s popular on the app. Hopping on the latest trends is an easy way to get seen by more people and blow up the engagement on your present and past posts.

Be Original

Participating in TikTok challenges and trends is fun and all, but creating your own challenges can get you major exposure if it takes off. User-generated content is king, so keep that in mind as you move through the platform.

Be sure to mix it up and post unique content where you can show your personality to gain more traction in a sea of similarity.

Try TikTok’s Duet Feature

TikTok Duets work like this. First, someone creates an initial video, then other users respond with their own video to create a “Duet” with both videos appearing side by side on screen in a square format.

@lizzo#duet with @thomasalanng alliteration and rose♬ Introduce Yourself _ Thomas Ng – Thomas Ng

Duets have led to some pretty incredible results on the platform, because it essentially forces user-generated content (which is the strongest form of engagement on social media).

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Learn more about TikTok…

What To Do If Your Track Goes Viral on TikTok

5 Ways To Increase Your Reach on TikTok

Music Industry Biz 101: How To Upload Music To TikTok

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Track Your Content’s Performance

Taking advantage of all the metrics available to you takes the guesswork out of your posting strategy and will help you make smarter decisions in the future. To access these metrics (including the ability to track your content’s performance), you need to have a Pro Account.

You can switch to a Pro TikTok Account by following these steps: 

• Go to the “Manage my account” section by tapping the three dots in the top right corner of your profile page
• Select “Switch to Pro account”
• Choose your business industry
• Your TikTok account will reload a Pro Account with a new analytics section!

Under the Content tab, you can see your posts’ performance over the last 7 days. Once you click on a video, you can see performance data on your content like total views, average watch time, traffic source time, and where in the world your views came from.

Check out your overall performance. Look at how many likes, comments, and shares your videos have gotten. If a video was a success, you can scroll down to the Audience Territories section to see where those views came from. Then, you can begin to put the pieces together by looking at what time you posted it and go from there.

Post At The Right Time

Depending on your audience, the best time to post can vary for everyone. Typically, Video Performance + Time Posted + Audience Timezone = Best Time to Post. To figure out what these are for you, check out “How to Figure Out The Best Time to Post on TikTok”. — In it, we break it down step-by-step.

Go Live

Going Live on TikTok is the perfect way to engage your audience instantly and effortlessly. During your Live, you can ask questions, share info about your newest release, or even tell some jokes if that’s your vibe. Take the time to put yourself out there and really connect with your audience. Your present and future engagement will thank you for it.

In Conclusion…

Here at Symphonic, we do everything we can to provide meaningful and effective insights to our clients and beyond. With TikTok undeniably blowing up the industry, we knew we had to create a TikTok guide to share our inside knowledge to artists looking to optimize their efforts on the platform.

So, we created a free TikTok guide with tips for improving your TikTok strategy, getting more followers, learning the algorithm, and so much more. // Check out the guide and download it for free right here.

You got this!