How to land your music on the TikTok ‘For You’ page

TikTok has gained a reputation in the music industry for its star-making power, particularly where its ‘For You’ page is concerned. Here, we explore how artists can land a spot on this coveted page.

Guest post by James Shotwell of Haulix

TikTok is breaking new artists every week from every corner of music, and it’s all thanks to the platform’s incredible ‘For You’ page.

With more than one billion monthly active users, TikTok is the hottest social media platform on the planet. Artists worldwide use the video-sharing app to find new fans and engage their audience, often without leaving their homes, and thousands more join each week hoping to do the same.

But how do you stand out? When everyone is making content, what is the point of adding to the noise if nobody can see what you’re making?

TikTok’s For You Page is the answer. Unlike any other explore page, TikTok’s For You section delivers unique content to users based on their individual preferences. As users continue interacting with the app, TikTok uses that engagement to predict what content will keep people on the platform longer. It’s an incredible feat of programming, and it’s the one place in social media where it seems, at least for now, that everyone has an equal chance of going viral.

In this Music Biz update, host James Shotwell shares a series of tips that will increase the likelihood of going viral on TikTok. He explains how the company’s algorithm feeds content to users and what steps creators can take to position themselves for success on the platform.

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James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.