2 email automations that actually work for marketing music

For independent artists, you can’t beat email marketing, and when it comes to getting the most out of your email list, these two automations can have a huge impact.

Guest post by Randi Zimmerman of the Symphonic Blog

Email marketing works wonders for independent artists looking to drive engagement to upcoming shows, releases, interviews, merch drops and more. Utilizing your email list to drive traffic to your next event should be a no brainer. However, there are some tips and tricks to help you get the most from your contacts. These 2 email automations will do just that. Here’s everything you need to know.

Let’s talk basics…

Email automations are exactly what they sound like. These are automatic email responses you can set to go out to certain audiences who have completed certain actions. For example, if someone signs up for your mailing list or for updates on your next merch drop, you can set an automated welcome email to go out to those users.

Email automations were built to make your life easier by letting you “set it and forget it” while working on driving engagement from audiences who are more likely to interact. When it comes to securing attendees for your next event, there are two email automations you need to set up before the big day.

#1 The “Welcome” Automation 

Once someone signs up for your email list, it’s important to engage with them right away. That’s what the welcome email is for. These users have just taken action, you’re fresh in their mind, and it’s time to make your mark. Most people expect a welcome email immediately after signing up for anything anyway, and considering they signed up for a reason, you better make it worthwhile.

The welcome email automation is the perfect chance to plug more information that will incentivize further engagement with you as an artist. This is an amazing chance to plug your next event and give additional details about it to an audience who is already interested in you and your work.

#2 The “Abandoned Cart” Automation

All too often, people add things to their cart and forget all about it. If a fan has added a ticket to your next show or a piece of your merch into their cart, they’re showing more intent than those who haven’t. Even though they haven’t followed through, there’s still time to seal the deal.

With email automations, you can set a reminder to go out to those who have forgotten about their goodie filled cart. Now is the perfect time to send a personalized email pushing them in the right direction. Use this email to send out a discount code on the tickets or exclusive details about your upcoming event to really get the wheels turning.

In Conclusion…

People who have fallen under these categories have already engaged with you in some way. Whether they’ve followed through to not, they’ve shown interest in your artistry and it’s time to show them everything they’re missing. These two email automations target the perfect audiences who are eager to learn more about you, making them the ideal people you want showing up to support you at your next event.

Even aside from events, these automations can target other things you need some extra engagement on, too. Looking to sell more merch? Use a follow up automation to offer a discount code. Hosting a live stream soon? Send out automated emails to your mailing list reminding them to RSVP.

The power of email marketing is no joke. It’s a great tool to keep in your arsenal as an independent artist looking to do it all. A simple extra push like this could be the difference between selling out a show or wasting your time. Make the most of your efforts!

You got this.