So You’ve Been Added To A Spotify Playlist – What Now?

If you’ve been added to a Spotify playlist, then you’ve struck exposure gold. Getting featured means further reach and potentially new fans. That said, being added is just the beginning – here’s how to to capitalize on your moment in the spotlight.

Guest post by Randi Zimmerman of the Symphonic Blog

So you’ve been added to a popular playlist on Spotify… Hell yeah! Getting your music placed on a great Spotify playlist means more exposure, a further reach, and a major platform to back you up. Once you’ve been added, however, the work doesn’t end there. Here’s how to ride that wave and make the most of it…

What To Do After Being Added To A Spotify Playlist

Share it like CRAZY

First things first, FOLLOW the playlist! Then, treat getting on a major Spotify playlist just like a good press feature. The goal here is to pump up the exposure on your feature as much as you can. You want as many people to know about and stream it as humanly possible.

• Pin the playlist to the top of your Spotify profile and include a good looking image alongside the pin.
• Share the playlist on all socials, not just the track, and tag accordingly. (That means tagging playlist supporters as well, i.e. Spotify, Deezer, etc.)
• Replace the playlist link in your bio for the next couple of days you are giving love to the playlist. (Playlisters love it when artists return the favor)
• Ask your fans to share (and listen to) your track in the playlist.
• Try a sponsored post on Instagram with a link to the track on Spotify.
• Share to your IG Stories using the share feature on Spotify.
• Include it in your newsletter and /or website!

Make Connections

Don’t forget to reach out and thank the amazing playlist curator who gave you a shot and put you on the playlist! If they liked you enough to put you on the playlist, odds are they’ll be happy to hear from you.

Not sure how to find them? It’ll take a little bit of research. Google is your best friend here. Find their email and send them a genuine thank you message. Find their Instagram/Twitter handle and tag them when you share the news.

You never know, maybe this connection will lead to other playlist placements (and more) in the future.

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Sharpen your skills…

Submit Your Music to Symphonic’s Spotify Playlists

Types of Algorithmic Spotify Playlists and How to Get on Them

The Ultimate Spotify Guide for the Music Industry

How to Optimize Your Spotify Label Profile

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Reinvest Your Earnings

Instead of blowing your success, do the future you a favor and put it towards marketing. Reinvesting your earnings from this placement into promoting future releases to keep the momentum going.

With Spotify Ad Studio, you can build an audio ad campaign in less than 10 minutes, create a new audio ad from scratch, forecast impression estimates based on your target audience, and track and manage all your campaign reporting, all in one place.

• Check out, “How Spotify Ad Studio Works and Why You Should Use It” to learn more…

Keep Pitching!

Once you’ve been featured on one playlist, there’s no reason to stop there! Use this momentum as leverage to get placed on even more playlists. Getting featured on a major Spotify Playlist is the equivalent to Willy Wonka’s golden ticket for musicians. Why settle for just one when you can go for the gold?

Keep in Mind: You cannot pay to get on an official Spotify playlist. If someone or a third party company is offering placement on a playlist in exchange for money, what they’re really doing is illegal streaming manipulation.

• Check out “Why Independent Musicians Should Beware of Streaming Fraud” to find out more…

To sum it all up…

Getting featured on a Spotify playlist is a big deal. Be proud of yourself, this is a big accomplishment! But don’t stop there. Keep the grind moving and let this momentum push you forward to bigger and better successes.