Music Tectonics Trading Cards Capture Seismic Shifts Reshaping Music Industry [EXCLUSIVE]
Dmitri Vietze and the team behind the new LA music technology conference, Music Tectonics, is launching a set of thought-provoking music industry-related “Seismic Shifts” trading cards.
Each card pairs an illustration alongside a transformative theme and short explanation. Hypebot is debuting the first four cards today.
The cards are the brainchild of Dmitri Vietze, the CEO of music tech PR firm rock paper scissors. Vietze is launching this first annual Music Tectonics 
Conference, taking place in L.A. October 28-29, 2019 and hosts the weekly Music Tectonics podcast which explores the technology and innovation that is dramatically reshaping the music industry.
“The changes sweeping music in particular and digital media, in general, can feel utterly disorienting,” says Vietze. “We distilled the dynamics at work into this fun visual format that we think will guide more productive and creative conversations about the future of music and tech.”
- Music Production is in the Hands of the Masses. Home studios. Laptops as studios. Phones with music-making apps. A.I. assistants. Making music is easier, faster, and cheaper.
- Music is Like Air: First physical recordings disappeared. Now physical interfaces disappear. Hello: Access. Goodbye: Liner Notes.
- The Push to Transparency is Irreversible. Data everywhere is a window that cannot be unseen. Black box thinking is on the way out. Data liquidity untangles rights disputes and grows revenue for all.
- Humpty Dumpty is together again. The industry fell apart when it went digital. New music uses emerge. These become problems, then revenue streams, then systems to solve. Humpty will never be the same.
The remaining cards cover these themes:
Music is like Water
Music is like Fire (see below)
The Gates are Broken
Self-Driving Artists Change Everything (see below)
Music is More Global Than Ever
No Single Path to Success
Music Has Been Sliced into Smaller and Smaller Pieces (see above)
Music Uses Outpace Systems
Data Everywhere
More Music Than Ever (see above)
Music as an Experience
Music is Competing with Everything
No Single Path to Listening
Creation and Engagement Intermingle
“Many people think we have reached a new stability in the music industry,” says Vietze. “I’m going to share 18 seismic shifts that will make you think twice about that. These are the things that have led us to where we are today and will continue to turn the world of music upside down again.”
