Apple rolls out cheaper iPods

FROM THE HOLLYWOOD REPORTER:

Apple rolls out cheaper iPods

NEW YORK -Apple Computer Inc. on Monday introduced lower-priced versions of its iPod digital music player with longer battery life, positioning itself against rivals trying to use lower prices to undercut iPod sales. Apple said the new model iPod has up to 12 hours of battery life, compared with eight hours in previous models. Poor battery performance in some iPods has drawn criticism. The 20-gigabyte model, which can hold about 5,000 songs, has a list price of $299, lower than the previous price of $399 for a 20-gigabyte iPod. The 40-gigabyte model costs $399. (Reuters)