Starbucks Hear Music Channel will Launch this Fall on XM Radio
XM Satellite Radio, the nation’s leading satellite radio provider, and the Starbucks Coffee Company have entered into an exclusive, multi- year strategic marketing alliance.
As part of the agreement, the “Starbucks Hear Music” channel, featuring music programming from Hear Music, the voice of music at Starbucks, will debut this fall for XM Radio’s more than 2.1 million subscribers. Beginning in 2005, millions of Starbucks customers will be able to listen to the “Starbucks Hear Music” channel programming and be exposed to XM in more than 4,000 Starbucks locations nationwide.
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