Snowboarders Go Wireless On The Slopes
Next winter, the world’s snowboarders will add another "trick" to their repertoire with the ability to switch between their iPOD playlist and incoming calls in mid-air thanks to three new products from Motorola and Burton Snowboards. Launched today at the 2005 Consumer Electronics Show, these Bluetooth-enabled jackets, helmets and beanies will provide wireless, high-performance connectivity and playability on the slopes for the 2006 winter season.
Motorola and Burton’s relationship also includes a three-year global sports marketing alliance, which includes a strong Motorola presence at Burton’s world-renowned Open Snowboarding Championship Series and event tour.