Some Indy Labels Using P2P To Sell & Promote New Music

With the Supreme Court expected to rule this month on the liability and legality of P2P’s, all eyes are on the file sharing networks.  An article in today’s LA Times took an interesting look at how some indy labels are actually taking advantage of the high traffic on the P2P’s.

"Many record industry executives think of file-sharing networks as a den of music thieves, but Brady Lahr sees a vein of gold waiting to be tapped."

"Lahr, co-founder and president of Kufala Recordings, is one of a number of file-sharing advocates who argue that the networks can play an important role in e-commerce. While the major entertainment conglomerates argue that popular file-sharing networks have no "commercially significant" use, Lahr and numerous other independent artists, labels and filmmakers are trying to sell their digital wares amid the profusion of bootlegged goods."

"So far, though, the results have not lived up to many of the pioneers’ hopes…"

Read the full LA Times article here.  Free signup may be required.