Podcasting Soars And Music Industry Misses The Boat

Apple says that it has surpassed more than 1 Million subscribers to it’s free (for now) podcasting download service which was unveiled just 2 weeks ago.  Once again, however, the music industry is late to the party with licensing issues making most music related podcasts illegal, impossible, or unprofitable.  (Sound familiar?).  By missing the potential to reach trendsetting early adopters via podcasts, major labels and artists are ignoring a great way to break new music and costing themselves future revenue.

"With the release of iTunes 4.9, listeners are voting with their ears," former MTV DJ and podcasting guru Adam Curry, told Digital Music News "I predict over the coming months that iTunes will introduce tens of millions of new listeners to the world of podcasting."  LA NPR affiliate KCRW-FM is also reporting tremendous increases in traffic since Apple’s unveiling of the new operating system.