Clear Channel Concerts Heads To Yahoo With Large Ad/Promo Deal

The RAIN Newsletter quotes the Wall Street Journal as reporting that. "In an effort to use the Internet to make its concert-promotion business more efficient, Clear Channel Communications Inc. announced today a major marketing partnership with Yahoo Inc. Clear Channel, the nation’s biggest concert promoter, spends an estimated $100 million a year to market its concerts.

"Michael Rapino, president and chief executive of Clear Channel Music Group, said he expects to shift about 25% of that budget to online promotion, up from the previous level of just 1%…

"The Yahoo partnership will work by alerting fans who access music or videos by a particular artist to upcoming concerts by that performer in the fan’s geographical area. A link within the alert will give the fan the option to buy tickets to the show."