Lefsetz On The Value Of Talent & State Of The Record Biz

Music industry analyst and commentator Bob Lefsetz on the state of the record business:

"…Talent has taken a back seat. It’s about looks, marketability. Forcing the product upon the public.

Whereas if you’re selling the real goods, talent, everybody stops in their tracks, everybody wants a look-see, everybody gets invested.

Used to be record labels weren’t starmakers. Rather, they were curators, who found talent, recorded it and released the end result to the public. There was no head of marketing, no campaign, not even tour support. The thought was that something so good would find an audience. And it did.

And it always will.

You can sell crap.

But talent sells itself."

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