Cheap New Video Technologies Offer Unlimited Marketing Opportunities
Check out a new show and blog from the Travel Channel and ask yourself…."Why couldn’t any rock band put a student filmaker on the road with them with this same set-up producing almost nightly show, behind the scenes, and fan footage viewable from the band’s web site?"
The HollywoodReporter.com writes:
"…"5 Takes Europe" is based on a reality show concept. Five young filmmakers will travel for two months armed only with a Sony Z1 high-definition camera, a laptop computer with Apple’s Final Cut Pro and a budget of $50 a day. Rosenblum has trained the quintet in a one-person production system he calls the video journalist method. Using these skills and tools, each filmmaker — called a VJ in this context — will maintain a frequently updated online blog complete with video content at travelchannel.com in addition to the weekly television program." |
Bruce Houghton on 07/18/2005 in
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