More Than Ever Music Is The Soundtrack To Our Lives

Just in case we as music marketers forget the power and importance of our product cehck out  an article from the Washington Post new service on how iPod owners are storing the the "soundtrack to their lives".

Whenever Jason Berkowitz listens to "You’re the Best" on his iPod, he recalls that 1984 summer vacation in Fort Lauderdale, Fla., and seeing "The Karate Kid" for the first time. Whenever he listens to Zero 7’s song "Destiny," which he first heard at London’s Heathrow Airport four years ago, he thinks about meeting his wife, Bethany.

"If a song represents a memory in your head, then you listen to your life’s memories — faster than a mixed CD, definitely faster than a mixed tape — as you listen to your iPod," says the affable, fast-talking Berkowitz, 29, a project manager for a software company, as he sits in his downtown Washington office.

"It becomes an extension of you," he says. "It’s like a window to your soul."

Read the full article here in the LA Times.